Our values

Our values


Bet against the consensus (and be right)

It’s easy to go with what’s popular, when there is a general consensus of what's right or wrong. However, history tells us that any significant event, investment or invention came when people betted against the consensus and were right. This doesn’t mean that you always take a contrarian view just for the sake of it. You bet against the consensus because you discovered an insight, connected a dot, or can see the future before others can.

Default to transparent collaboration

Creating a remarkable experience doesn't come from one person or one team, it comes from everyone. In order to make the best decisions and create the most value for our users, we share our analysis, issues and feedback in a transparent way to collaborate more tightly. And we trust each other to do what is best for Blindfeed.

Always seek to understand

It’s the reason why we exist. To help people understand more about themselves, and about others. To help the best ideas to win. This won't come easy, it requires a lot of emotional labour. Especially when you feel irritated because someone says/does something you disagree with. It's an art to not judge the person, but to understand them first and foremost. The worst that can happen, is that you learn something. We are eager to understand the perspectives of each other, our customers, and our investors.

Don’t eat your own bullshit

There is actually very little original thinking in the world. We're all copy cats. We all remix from the people that caught our attention. Our thinking comes from the history books, the news or from our direct environment. In today’s world we get too attached to our own ideas, to our own bullshit. Be curious enough to try out someone else’s bullshit.

Obsess to create long-term value

The digital age is filled with clickbait and meaningless social media. They’re designed to manipulate our psychological weaknesses and fuel our addiction for the short-term. We humans are really bad in thinking long-term. That’s why almost none of us change our behaviour to reduce global warming, or to stop eating sugar. It's a more difficult road, but we believe it's better to invent, design and optimize for long-term value for our team, users, and shareholders.

Stay true to yourself

When you can truly be yourself, something remarkable happens. You feel less anxiety, are more open minded, and you are more willing to help others. We don’t take ourselves too seriously. We have fun. We laugh and are goofy, even when achieving big successes or struggling with big challenges.

Above all, build meaningful relationships

When trying to build something meaningful all of your time and energy will be sucked into it. However, you can never lose sight of creating meaningful relationships. Whether it's your teammate, your partner, your friends, or your family… carve out the time and energy to make those relationships meaningful. They all matter.

Have the courage to start over

The sunken cost fallacy happens to all of us. It's when you've spent so much time and resources into a decision, that your rationale turns into false hope. It's when you think… if we just do a little bit more of this or that, maybe then it will be ready. Unfortunately, sometimes the best thing to do, is to quit. To admit it was the wrong thing to do. To learn from the experience, and just start over. Knowing when to quit is a crucial skill if you want to succeed in the long term.